“THEY REALLY DID THAT?!” — Chicago Cubs’ 2026 Charity Calendar Features Players in SKIMS Underwear, Fans Lose It!
CHICAGO — October 16, 2025
In a move no one saw coming, the Chicago Cubs have just dropped a bombshell for their annual charity fundraiser — a 2026 calendar featuring players posing in Kim Kardashian’s SKIMS underwear line. Yes, you read that right. Baseball’s most buttoned-up franchise just got a whole lot bolder.
According to the team’s official statement, the calendar — titled “Strength & Softness” — aims to raise funds for youth mental health programs across Chicago. But what’s drawing all the attention isn’t just the cause — it’s the photos.
The campaign reportedly features Dansby Swanson, Pete Crow-Armstrong, Seiya Suzuki, and Nico Hoerner in a tastefully shot, high-fashion spread wearing SKIMS men’s loungewear and underwear. The photos were taken by celebrity photographer Mert Alas, with art direction said to be personally approved by Kim Kardashian herself.
“We wanted to show a different side of the guys — confidence, vulnerability, and a sense of humor,” said a team representative. “It’s all for charity, but yeah… we knew people would talk.”
Talk they did. Within minutes of the reveal, #CubsInSKIMS became the #1 trending hashtag on X (formerly Twitter).
Fans are absolutely losing it:
“PETE CROW-ARMSTRONG IN SKIMS?! I’m buying 10 calendars.” — @ChiTownDreamer
“This is not what I expected to see at 9 a.m., but I’m not complaining.” — @CubsQueen23
“If this helps the kids AND gives me Swanson in SKIMS, that’s a win-win.” — @MidwestMama
Even Kim Kardashian chimed in on Instagram, posting a photo of the team’s SKIMS shoot with the caption:
“Cubs Nation just got a lot hotter 🔥 Love seeing SKIMS support such an amazing cause.”
Behind the scenes, sources say the idea began as a joke in the locker room after a few players saw how much buzz the Dodgers’ 2025 fashion collab created. But once the Cubs’ PR team saw the potential, it turned into a full-blown project — with Kardashian’s team reportedly fast-tracking custom SKIMS sets in Cubs colors.
The calendar drops November 25, just in time for the holidays, and is already expected to sell out its first run. All proceeds will go toward The Cubs Foundation’s “MindStrong” initiative, providing counseling and mental health resources for local students.
“If showing a little skin helps a lot of kids, I’ll do it again,” Swanson said with a laugh during the reveal event.
Baseball, SKIMS, and charity — it’s a combination no one could’ve predicted, but everyone’s talking about.