GRATITUDE: The Dallas Cowboys have approved $2.5 million to build a statue of legend Roger Staubach outside AT&T Stadium in recognition of his tremendous contributions during his time playing for the Dallas Cowboys.

JUST ANNOUNCED: Dallas Cowboys to Honor Legend Roger Staubach With $2.5 Million Statue at AT&T Stadium — Fans Overwhelmed With Emotion

Gratitude. Legacy. History.
In a powerful and emotional decision, the Dallas Cowboys have officially approved $2.5 million to commission and install a statue of Hall of Fame quarterback Roger Staubach just outside the iconic AT&T Stadium — a move that has left fans in tears of joy and waves of nostalgia across the nation.

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The statue, set to be unveiled later this year, will commemorate Staubach’s extraordinary legacy, not just as a Super Bowl-winning quarterback, but as a symbol of leadership, humility, and loyalty. The Cowboys announced the decision during a closed-door meeting before making the news public on social media, where it instantly went viral.

“He IS the Cowboys.”

Captain America, Roger Staubach.

Cowboys owner Jerry Jones spoke emotionally at a press briefing:

“Roger Staubach is not just part of our history — he is our history.
This statue will stand for everything he gave to the game, to this franchise, and to America.”

The crowd erupted into applause. Even current players, like Dak Prescott, posted tributes:
“Forever grateful. Walking in the footsteps of greatness.”

Within minutes, thousands of fans began posting personal stories and photos using hashtags like #StaubachStatue#CowboysLegend, and #ThankYouRoger.

Fans React with Tears and Pride

Roger Staubach Gameday Portrait Dallas Cowboys 8x10 NFL Football Photo |  eBay

Outside AT&T Stadium, fans began gathering spontaneously, leaving flowers, handwritten letters, and Cowboys memorabilia at the site where the statue is expected to be placed.
One lifelong fan was seen crying, saying:

“I named my son Roger because of him. This isn’t just a statue — it’s a piece of our hearts.”

On TikTok and Instagram, short videos of Staubach’s greatest moments — the Hail Mary, the comebacks, the leadership — began trending with emotional music and heartfelt captions.

Roger Staubach Responds with Humility

The man himself, now 83, responded with characteristic grace:

“I played for the team, not for the spotlight.
But to know that people still remember… that means the world to me and my family.”

He ended his statement with a soft smile and four words that set the internet ablaze:

“Once a Cowboy, always.”