
In an emotional and historic move, the Dallas Cowboys have announced their decision to allocate $3.5 million towards the creation of a statue in honor of the legendary head coach, Tom Landry. The statue will be placed outside AT&T Stadium, marking a permanent tribute to the man who transformed the Cowboys into America’s Team and became one of the most iconic figures in the history of professional football. This decision comes after years of discussions and planning, reflecting the profound impact Landry had on the team and the city of Dallas.
A Legacy of Excellence
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Tom Landry’s connection to the Dallas Cowboys is nothing short of legendary. He served as the team’s head coach for 29 seasons, from 1960 to 1988, leading them through some of the most successful and influential years in the franchise’s history. Under Landry’s guidance, the Cowboys achieved unparalleled success, including two Super Bowl championships, five NFC championships, and an impressive 20 playoff appearances.
But Landry’s legacy extends far beyond the X’s and O’s of football. Known for his innovative coaching style and forward-thinking strategies, Landry was instrumental in revolutionizing the game. He was one of the first to utilize the 4-3 defense and the flex defense, both of which would become staples in NFL playbooks for decades to come. His commitment to excellence both on and off the field set the standard for future generations of athletes, coaches, and football fans alike.
His calm demeanor, trademark fedora, and stoic sideline presence became synonymous with the Cowboys’ brand and identity, forever embedding him in the fabric of the team’s history. Landry wasn’t just a coach; he was a symbol of integrity, discipline, and passion for the game.
A Monumental Tribute

The statue will be placed just outside AT&T Stadium in Arlington, Texas, the current home of the Cowboys. This location is particularly fitting, as it lies in close proximity to where Landry’s legacy lives on through the ongoing success of the franchise. Fans will now have the opportunity to pay their respects to the man who helped shape the Dallas Cowboys into the powerhouse it is today.
Team owner Jerry Jones, a longtime admirer of Landry, expressed his gratitude and excitement for the project. “Tom Landry is a true legend of this game,” Jones said in a statement. “His contributions to the Dallas Cowboys and to the NFL as a whole are immeasurable. This statue will serve as a permanent reminder of his incredible impact on the team, the city of Dallas, and the sport of football. It is only fitting that we honor him in this way.”
The statue will be sculpted by renowned artist Chris Hulbert, whose previous works include statues of other sports legends. The design of the statue is expected to feature Landry in his iconic sideline posture, with a fedora on his head and a look of determination on his face, encapsulating the essence of his leadership and unwavering focus. The project is slated to be completed before the start of the 2025 NFL season, ensuring that Cowboys fans from around the world will have the chance to admire the monument during the height of football season.
The Cowboys’ Commitment to History
The decision to erect a statue of Landry outside AT&T Stadium is part of the Dallas Cowboys’ ongoing commitment to honoring the team’s rich history and the figures who helped shape its success. Over the years, the Cowboys have made several efforts to preserve and celebrate the legacy of their most iconic players and coaches, and this statue represents a culmination of those efforts.
In 2009, the Cowboys opened the “Ring of Honor” at AT&T Stadium, where the names of legendary players such as Roger Staubach, Emmitt Smith, and Michael Irvin are immortalized. The addition of Landry’s statue further cements his place as one of the most important figures in the franchise’s history. Landry’s influence extends well beyond the confines of the Cowboys’ locker room; he is widely respected throughout the NFL and is often regarded as one of the greatest head coaches in the history of professional football.
A City That Cares
Tom Landry’s impact was not confined to the football field; his connection to the city of Dallas was deep and lasting. Throughout his career, Landry was actively involved in the community, contributing to numerous charitable causes and inspiring generations of Dallas residents to pursue their passions. His humility and commitment to service endeared him to both fans and non-fans alike, and his contributions to the city were felt long after his retirement.
The decision to place his statue outside AT&T Stadium is a reflection of the mutual respect between Landry and the people of Dallas. Fans in the area, who have spent decades cheering for the Cowboys, will now have a tangible way to honor Landry’s memory. For many, the statue represents not just the legacy of a coach, but the history of a team and a city that has come to identify with the Dallas Cowboys as more than just a football franchise, but a cultural institution.
The Road Ahead
As the Dallas Cowboys prepare to honor Tom Landry with this monumental tribute, it serves as a reminder of the lasting impact of great leaders and the importance of preserving history. The statue will stand as a beacon of excellence and a testament to the profound influence that Landry had on the team, the NFL, and the sport of football as a whole.
For the fans who watched him from the sidelines to the many young football enthusiasts who now learn about him through stories and documentaries, the statue will offer a lasting connection to a time when the Cowboys were led by one of the greatest minds the game has ever seen. The project not only pays tribute to Landry’s remarkable coaching career but also reaffirms the Dallas Cowboys’ place in the annals of NFL history.
As the statue nears completion, fans can look forward to seeing their beloved coach immortalized in a form that ensures his legacy will continue to inspire future generations.