“The Trial of Luka Doncic” stuns fans — a bold, cinematic Jordan Brand campaign that redefines basketball storytelling.

It was only a matter of time before Luka Doncic, newly arrived in Los Angeles, made the move to the movies, if only for a few minutes.

The Trial of Luka Dončić | Official Trailer | Jordan Brand

The point guard is one of the biggest stars in the NBA and has joined the Lakers, the most media-friendly franchise in the competition. He is a goldmine for brands. Jordan, the company that sponsors him, has taken advantage of this appeal to make a short film starring the Slovenian player that promotes its sneakers.

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‘The Trial of Luka Doncic’, it is titled. In it, the point guard is judged for his complaints to the referees, for destroying opposing fans with his baskets, for his permanent comments during games… How can such a bad man have such nice shoes? The jury finally finds him not guilty after seeing his boots.