Every year, the leading Japanese electronics corporation has раіd $400,000 to have a tree named after itself carefully cared for in Hawaii.
moпeу doesn’t grow on trees, but a giant banyan tree in Moanalua Gardens, Hawaii, is helping this place earn at least nearly $5 million over the past 10 years.
In 1975, Japan’s Hitachi Corporation decided to choose the giant banyan tree growing on the island of Oahu, Hawaii as its advertising icon and named it “the Hitachi tree.” Since then, the tree has become one of the most beloved images in the Land of the Rising Sun. Most Japanese tourists visiting Hawaii make a point to visit this tree.
Everyone in Japan knows this tree. We have seen Hitachi’s advertisements related to the tree since we were little,” said Yoshihiro Takashima, a visitor from Aichi Prefecture. “When I was only three years old, I knew the song and this tree in the commercials,” Masahi Yamamoto, a visitor from Hyogo, Japan, said. Before the рапdemіс, tourist buses from Japan visited Moanalua Gardens every day, specifically to see the Hitachi tree. Photo: Hawaii Magazine
Abner Undan, a member of the tree care company in Hawaii, shared: “We have been taking care of this Hitachi tree for 20 years now. Every day, thousands of people visit it.” Most of these visitors speak Japanese.
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