Real Madrid takes a new step in its association with the world of luxury. Louis Vuitton, emblematic house of fashion, is about to become the new clothing partner of the club, thus marking a turning point in its image and its international positioning. A strategic development which is a continuation of Madrid’s ambitions.
According to Relo , Louis Vuitton will take over from Zegna, who has dressed Real Madrid players since 2022.
The agreement, the details of which will be revealed soon, will make the French brand the “Official Luxury Travelwear Partner” of the club. For the moment, Zegna remains the equipment manufacturer of the Merengues until the end of the season, and is still on the club’s official website.
A partnership at the top of luxury for Real Madrid
This change illustrates the will of the Merengue club to strengthen its image as an elite club. Between the spectacular renovation of the Bernabéu and the world status of its players, this collaboration with Louis Vuitton confirms a strategy turned towards prestige and excellence.
This alliance is also part of the recent policy of the luxury house, which entered football with the acquisition of Paris FC last November. In addition, Jude Bellingham has already been integrated as “friend of the house”, a partnership officialized last September.
“The most important club in the world and the leader of male fashion,” wrote Zegna about Real Madrid , according to Révo.