The Curry dynasty has just taken a jaw-dropping twist. While headlines exploded last week over Seth Curry’s one-year deal with the Golden State Warriors, new bombshell reports suggest that Steph’s wife, Ayesha Curry, not Steph himself, was the true architect behind the move.

According to multiple sources close to the organization, Ayesha — already a cookbook author, TV personality, and business mogul — saw the signing as a “family empire PR stunt” designed to keep the Curry brand at the top of both sports and entertainment.

One insider spilled to reporters:

“This wasn’t about basketball, not entirely. Ayesha has a vision of the Currys as more than just a sports family. She wants them to be America’s royal family — and she knows bringing Seth into Golden State is the perfect script for the NBA’s biggest reality show.”

Fans are buzzing with speculation that the Warriors, with Steph and Seth playing side by side and Ayesha orchestrating off the court, could turn into a media juggernaut, eclipsing even LeBron’s Lakers in cultural clout.

Already, hashtags like #CurryEmpire and #AyeshaTheBoss are trending, with some fans praising her business savvy while others accuse her of manipulating the team for personal gain.

NBA executives are said to be quietly uneasy, with one rival GM telling reporters:

“If this becomes a circus, if it turns into the ‘Keeping Up with the Currys’ show, the league is going to have a problem. Basketball comes first… or at least it’s supposed to.”

Still, the Warriors front office insists the signing was purely strategic, citing Seth’s proven sharpshooting skills and veteran experience. But critics aren’t buying it, pointing to Ayesha’s growing influence in Bay Area circles — from high-end restaurants to media projects — and now, allegedly, roster decisions.

Whether this move fuels another Warriors championship run or morphs into the NBA’s most lucrative reality-TV storyline remains to be seen.

But one thing is undeniable: in Golden State, the Curry dynasty is no longer just about basketball — it’s about building an empire.