Chained and terrified, baby Raja’s desperate eyes pleaded for mercy, trapped by rage in a nightmare no soul deserved.

In all the 30 years I have been working in Asian elephant conservation, I thought I had seen it all – blatant corruption, the rape and total disregard of our beautiful planet and sickening wildlife atrocities, to name but a few. All due to the most dangerous animal of all: homo sapiens.

Raja is a male baby elephant found in north Aceh, villagers found him roaming community plantation and held him captive

Raja is a male baby elephant found in north Aceh, villagers found him roaming community plantation and held him captive

All this has changed now and their elephants are the most endangered on the planet. In a single generation, the population has been cut in half, with countless other animals disappearing at breakneck speed.

Can you believe that we are now  living in a world where people are actually holding baby elephants to ransom?

Can you believe that we are now living in a world where people are actually holding baby elephants to ransom?

He strains against his chains, waving his little trunk for food and reassurance. He is bellowing in desperation for his mother.

He strains against his chains, waving his little trunk for food and reassurance. He is bellowing in desperation for his mother.

I have heard that sound of distressed calves many times in my life. It never fails to haunt me. But it is his eyes that haunt me more than anything – pleading for help – innocent, desperate and helpless.

Mark Shand was shocked when he heard of the destruction of Sumatra's elephant population

The cause is an innocently named product called palm oil. It’s a constituent part of almost everything that we use and consume – biscuits, margarine, ice cream, soap, shampoo. The list is endless.

Capturing a baby elephant and holding it to ransom is grisly and depressing, but it is reality as humans and elephants fight for space.

Capturing a baby elephant and holding it to ransom is grisly and depressing, but it is reality as humans and elephants fight for space.

April, Duta Palma, Sinar Mas and Sime Darby may not be household names, but these are just some of  the companies producing palm oil in Indonesia and selling it on to the  market for about £500 per ton.

April, Duta Palma, Sinar Mas and Sime Darby may not be household names, but these are just some of the companies producing palm oil in Indonesia and selling it on to the market for about £500 per ton

The thirst for palm oil is apparently unquenchable and its cultivation is  ripping out the last great rainforests

The thirst for palm oil is apparently unquenchable and its cultivation is ripping out the last great rainforests

All the major supermarkets use palm oil in their own-brand products. Some are better than others in getting palm oil from responsible sources, but the point is that it is everywhere and in everything. It is a silent assassin. Not until 2014 will there be a legal requirement for manufacturers to label palm oil on their products.

Ecosystems are cleared for oil palm plantations in  Aceh Tamiang. This area is where the habitat was for Sumatran elephants, tigers and orangutans.

Ecosystems are cleared for oil palm plantations in Aceh Tamiang. This area is where the habitat was for Sumatran elephants, tigers and orangutans.